Create a Safe Word for Your Business - Right Now


“We shouldn't worry about getting hacked, that's illegal.”


This week’s blog is short and to the point. Because I really want you, your team, your family and friendies to execute this super simple security setup with no fluff or distraction.

Create a safe word - or whatever you want to call it - passphrase, secret code, secret word, security phrase…

Do it right now.

This is not for accessing data: it is to put a first line of defence in place for nefarity based on social engineering, so it doesn’t need to be complicated. In fact, a complicated one may negate its purpose because if folks can’t remember it, they may bypass using it. Maybe even make it fun and silly so it would be hard to guess but easy for those who know it to remember.

We’ve all heard personal stories of money requests from “family members in trouble.” In business, requests to move money, make large purchases, divulge passwords and corporate secrets, or fire employees are actions that could be asked to undertake. Create guardrails for this so that people can’t complete actions with considerable implications without the safe word. Make sure you change them when employees leave, of course, as well as on a regular basis.

Having a passphrase for personal and business relationships has always been important, but with the rise of AI, human voices, mobile numbers and email addresses can be easily cloned, making it easy for the nasties to request actions from seemingly authentic contacts. In short, it has made “socially engineered” breaches and actions easier to execute.

Social engineering exploits human psychology rather than technical vulnerabilities; preying on our positive human traits like trust, helpfulness, curiosity, and respect for authority and our not-so-stellar ones like laziness, need for approval and fear of authority.

Here are some common social engineering tactics:

  • Baiting

    Offering something enticing, like a free download or USB drive, containing malware or malicious software that compromises the recipient's system when accessed

  • Impersonation

    Pretending to be someone else, like a company executive, to persuade employees to disclose sensitive information or perform unauthorized actions

  • Phishing

    Sending deceptive emails or messages that appear to be from a trusted source, asking recipients to click on links or provide sensitive information like passwords or financial details

  • Pretexting

    Creating a false scenario or pretext to gain someone's trust, such as pretending to be an authority figure, colleague, or service provider to extract information or access

  • Quid pro quo

    Offering something of value in exchange for information or access, such as promising technical support in return for login credentials

  • Reverse social engineering

    Convincing a target that they need assistance or support, then exploiting their willingness to cooperate to gain access to systems or information

Of course, it is crucial to educate individuals and organizations about these tactics and implement robust security measures to mitigate the risk of social engineering attacks - but the most simple, yet effective, system you can deploy right now is implementing the safe word.

Here are six other simple security systems you can put in place - after you set up your safe words, of course.


Shouts to my friend Andrew Wall for bringing this up - I had it set up personally, but he reminded me to do it for business.


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Wednesday, Apr 24, 2024 3:30 PM - 4:30 PM EST

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