In a three-part series, I will run through several misconceptions about email campaigns that can lead to ineffective strategies or missed opportunities. Today in Part One, we focus on using email campaigns.

The way we market our services is often “water bottling”. We have lulled ourselves into services that every bookkeeping and accounting firm provides. 

But what if you engage in some navel-gazing of yourself and your firm and figure out your unique qualities?

Starting an accounting firm is a lot like watching a swan take off, only with fewer feathers and more spreadsheets.

The Most Clicked on Articles From 2023 From The Cloud Accounting Resources Blog

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What the what is DDoS!? And why you should care.

A DDoS attack is like an unexpected traffic jam clogging up the digital highway, preventing regular traffic from arriving at its destination.

I have blogged for more than a few years but what is fairly new to me, is my email campaigns. I didn’t think the effort-to-outcome ratio would make it worthwhile. I didn’t have a clear enough outcome of why I would send out emails. I wasn’t sure how to bring value to subscribers. And I was worried about being intrusive to people’s inboxes. Sound like you?

I bet you are thinking, “Why are we discussing checklists? That seems like a pretty rudimentary topic?”

Yeah, um…no… 

Checklists are the basis for all our work.

We love things to be “just so”. It’s our nature that everything is ordered correctly, and we hope our orderliness creates efficiency. One of the things that many folks don’t realize you can control is the view of the accounts in the bank feed screen.

Let’s wade through what are the systems you can implement right now. And to engage your team and clients in the processes, ensure they understand the “why” of your systems.

We are living in an awesome cloud technology era. We no longer have to live in our spreadsheets and docs - we could, but they are awkward and inefficient. Plus, even though they are free, they may cost us more than the fabulous paid apps out there.

If people don’t love using an app, they simply won’t use it to its fullest - or perhaps not at all.

User Experience (UX) and User Interface (UI) are essential considerations in deploying and embracing technology.

File reviews are key for assessing prospective clients. These are the common elements to review and discover the status of a file.

Running a successful business means email communication runs rampant. But what if there was another way? A way to run your business so that it doesn’t require your inbox to overflow with to-dos constantly? Would you do it? I would hope so!

My friend ChatGPT listed a few other reasons why we don’t delegate. These aren’t my reasons, but for those of you who are like me and aren’t delegating some of the silly things we should, they may resonate.

• Lack of trust

• Perfectionism

• Lack of delegation skills

• Fear of Repercussions

• Lack of Awareness

• Insecurity

• Perceived Costs

Community is not a place; it's a feeling.

- Unknown

I am lucky to be a part of many communities, personally and professionally. All of them add richness and depth to my life. They make me feel part of worlds larger than me, give me deep meaning to my business and life and add immeasurable joy to my day!

I have been hitting the road pretty hard these last five weeks.

And when I haven’t been away (and the week leading up to August 28th), I’ve been crafting my content for eight - count ‘em, eight - live and virtual sessions that I hosted/am hosting between the end of August and tomorrow. That’s a ton of content, and I still need to manage my wee bookkeeping firm, work with my app partners and keep my templates fresh.

I have written previously that my husband, Jeff, has a few organizational quirks, such as not embracing naming conventions, but he excels at setting expectations and enforcing boundaries.

He has a fly fishing guiding company, Calmwaters Fly Fishing, which is committed to the preservation of fish for generations to come, so they are a catch-and-release guiding company and use barbless hooks on their flies. He gets many inquiries from anglers who would like to keep their fish, and he always says no to these requests. Always…

I have been using RightTool since last Fall, and I am smitten with how it has taken so much of the “ughness” out of QuickBooks Online.

It’s no secret that I love QBO. It’s also no secret that QBO has some irritations, particularly with efficiency and user experience. This is a large part of peeps hesitation to move from QuickBooks Desktop; the smooth, efficient experience that desktop has. RightTool, by and large, solves this.

“RightTool creates the QuickBooks Desktop efficiency we crave in the QuickBooks Online we love.”

Oh, dear!

It may not look like it, but our golf-cart-child-wagon combo is heckishly convenient and fun for small jobs - and for my doggos - they love a golf cart ride. Heck, who doesn’t love a golf cart ride⁉️

But it’s not the most efficient setup for actual yard work. It is simple for small one-off jobs like taking away downed twigs and garden debris. Quick, no fuss, toss a bag of plant material in the back and off we go simple.