Put The Right Birdseed In Your Feeders
They told me to stop doing Flamingo impressions.
I had to put my foot down.
Once you’ve figured out who your favourite birds are, it’s time to attract them. That means choosing the right feeders, plantings, and seed.
🪶 Feeders = Your Marketing Channels
Feeders are your social media, blog, podcast, newsletter—anywhere your message gets delivered.
Instagram or TikTok
Great for visual-first creatives and solopreneurs
LinkedIn
Ideal for startups, consultants, or professional firms
Email
Fantastic for building trust with existing clients and warm leads
Not every feeder attracts every bird. Choose the right ones for your niche and stay consistent.
🌿 Plantings = Your Website
A well-designed website is like perennial landscaping—it’s a bigger upfront investment but pays off with less maintenance over time. Annuals are the banners and pop-ups you add when you have extra capacity.
Clearly outline what you offer and who it’s for
Be simple to navigate
Build trust and nudge the right clients to book a call
If your firm serves creatives, let your website reflect that vibe. If you’re aiming at startups or professional services, keep it polished and results-focused.
🌻 Seed = Your Content
This is the good stuff: your tips, your opinions, your stories, your expertise. Seed draws in the right birds and keeps them coming back.
Creatives want to know how you’ll simplify their books without killing their vibe
Startups want clean, investor-ready financials and help understanding burn rate
Trades or nonprofits might want clarity, organization, and confidence during audits
Put the right seed in the right feeder—and don’t let it sit there too long. Refill it with fresh, relevant content.
🐿️ Use the Right Equipment
I mentioned last week that plastic feeders get decimated by squirrels. In your firm, that’s like relying on a clunky CRM or copying your competitor’s content. Invest in tools and systems that can support your strategy—and make sure they’re built to last.
Birds don’t flock to just any yard. They choose the one that meets their needs. The same goes for clients. Be intentional with your setup—website, channels, content—and the right ones will show up again and again.
