Put The Right Birdseed In Your Feeders


They told me to stop doing Flamingo impressions.

I had to put my foot down.


Once you’ve figured out who your favourite birds are, it’s time to attract them. That means choosing the right feeders, plantings, and seed.

🪶 Feeders = Your Marketing Channels

Feeders are your social media, blog, podcast, newsletter—anywhere your message gets delivered.

  • Instagram or TikTok

    • Great for visual-first creatives and solopreneurs

  • LinkedIn

    • Ideal for startups, consultants, or professional firms

  • Email

    • Fantastic for building trust with existing clients and warm leads

Not every feeder attracts every bird. Choose the right ones for your niche and stay consistent.

🌿 Plantings = Your Website

A well-designed website is like perennial landscaping—it’s a bigger upfront investment but pays off with less maintenance over time. Annuals are the banners and pop-ups you add when you have extra capacity.

  • Clearly outline what you offer and who it’s for

  • Be simple to navigate

  • Build trust and nudge the right clients to book a call

If your firm serves creatives, let your website reflect that vibe. If you’re aiming at startups or professional services, keep it polished and results-focused.

🌻 Seed = Your Content

This is the good stuff: your tips, your opinions, your stories, your expertise. Seed draws in the right birds and keeps them coming back.

  • Creatives want to know how you’ll simplify their books without killing their vibe

  • Startups want clean, investor-ready financials and help understanding burn rate

  • Trades or nonprofits might want clarity, organization, and confidence during audits

Put the right seed in the right feeder—and don’t let it sit there too long. Refill it with fresh, relevant content.

🐿️ Use the Right Equipment

I mentioned last week that plastic feeders get decimated by squirrels. In your firm, that’s like relying on a clunky CRM or copying your competitor’s content. Invest in tools and systems that can support your strategy—and make sure they’re built to last.

Birds don’t flock to just any yard. They choose the one that meets their needs. The same goes for clients. Be intentional with your setup—website, channels, content—and the right ones will show up again and again.


Join Your Peers Here

Scaling New Heights

  • June 22 -June 25, 2025

  • Orlando Marriot World Center



Kellie Parks, Certified Professional Bookkeeper

Accounting 4 Accountants

I free firm owners from the time and pressure of doing their own books.

Just because you can do something does not mean you should do something. Or you will do something.

As a firm owner, you’re focused on your clients—but who’s keeping your own books in balance? I specialize in handling accounting firms’ bookkeeping, so you don’t have to. From bookkeeping to creating efficient systems that streamline your workflow, you will experience the freedom of beautiful, compliant and organized financials.

Certified or partnered in over two dozen cloud applications, Alumni of both the Intuit International Trainer Writer Network and the FreshBooks Partner Council.

I am a runner, water/snow skier and live-music fan.

https://www.accounting4accountants.com/
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What Kind of Birds Do You Want in Your Yard?